I started in sports journalism — chasing stories, filing on deadline and fueling my insatiable curiosity. But I soon learned editors didn’t need more reporters. They needed designers who could amplify their most resonant stories. So I pivoted.

Design allowed me to scale storytelling. As a reporter, I could tell one or two stories a day. As a designer, I could elevate dozens — increasing discovery, deepening engagement and helping people better understand the world around them.

Design also gave me a broader toolkit. I realized I could shape how content was experienced, how products were used and how organizations operated. Over the years, I grew from a senior visual storyteller in national newsrooms to a trusted creative studio lead who could drive design operations and fuel business development. 

Today, I lead design at the Minnesota Star Tribune — guiding and supporting teams that span product, UX, news, growth, brand and advertising. My work is focused on driving user engagement, raising design quality and helping teams make better decisions, faster.