As Senior Art Director at Joe Zeff Design, I worked at the intersection of editorial craft, client strategy and digital production — helping major brands, publishers and universities create bold, interactive storytelling experiences across platforms. I played a hybrid role that blended design direction, technical strategy and day-to-day production — while also serving as project manager and client liaison across multiple high-profile accounts. My work included interactive app experiences for the NFL, Notre Dame, Bulgari, Fast Company, Adobe, JPMorgan Chase, UCLA, Food Network and National Geographic — built for iPad, iPhone, Android, Kindle Fire and Windows tablets. I also led client training, managed Adobe DPS integration and helped shape studio workflows and hiring for scalable delivery.